Perform a SWOT checkup
Keep a copy of this worksheet on your computer drive because this exercise can be done every year to keep your small business strategy in focus.
Refer to the suggestions in the worksheet to isolate the strengths, weaknesses, opportunities, and threats that pertain to your type of business. Remember that what may seem like a weakness, such as a small company size, may actually be your greatest strength against bigger competitors. Use the cover page for your notes. This quick reference will be helpful when you are thinking of changes to your overall business plan or ways to convey your brand more clearly to clients and customers.
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