11 July, 2023
4:00 pm
ZOOM Video Conferencing
Brand Yourself for Success

Are small financial mistakes eating into your profitability and growth?

If you are more comfortable growing revenues and creating new products to diving into your business financials, this webinar is for you. Even if numbers aren’t your “thing,” you still need to know your financials well enough to set the right goals and track the right business metrics.

Want to know where to start?

There are 5 Financial Mistakes that typically ruin small businesses.  In this two-hour webinar, Tricia M Taitt will address each one and provide solutions to avoid them. “In the same way that dancers must strengthen their physical core to be at peak performance, business owners must strengthen their financial core to grow to peak performance”(excerpt from Dancing with Numbers).

Listen to four founders of small businesses share how they overcame limiting and destructive money mindsets and habits and built thriving businesses.

Tuesday, July 11, 2023

4:00-6:00 PM ET

Via Zoom

Register now

The webinar and networking are free but you must register in advance.
Men are always welcome to attend.

Donations of $10 or more to NYWIB are welcome and appreciated, but not required.CLICK here if you would like to donate to support NYWIB’s mission and programs.

What you will learn
By the end of this event, you will be able to:

  • The significance of a strong financial core for long-term business growth
  • Proven strategies to develop a resilient financial foundation
  • Practical tips to optimize cash flow and increase profitability
  • How to identify and rectify common financial pitfalls



Tricia M Taitt, Founder, Chief Financial Choreographer, FinCore , Author, Dancing with Numbers

Tricia is CEO of FinCore, a boutique fractional CFO services company helping small business owners to build, scale and sell financially healthy businesses.

A champion for financial education for 20+ years, especially for women entrepreneurs, Tricia has given keynotes and taught workshops on small business financial management domestically and abroad.

Tricia is both a math nerd and a professional dancer, working since 2007 with companies like Forces of Nature Dance Theatre. In 2013, she joined the cast of the Tony award-winning Broadway musical, Fela!

In 2022, she authored the Amazon best-selling book Dancing With Numbers: Grow a Financially Healthy Business and Choreograph the Life You Want, a go-to guide for small business leaders to grow a profitable enterprise and step confidently in their CEO shoes.

Tricia M. Taitt holds an MBA from The Fuqua School of Business of Duke University, and a degree in Economics and Finance from the Wharton School of the University of Pennsylvania.

Learn more at:

www.fincorestrong.com or @fincorestrong on IG



Carolyn Katz, Strategic Adviser, Investor, SCORE Mentor

Carolyn is a former banker, venture capital investor, strategic advisor and small business owner. She has broad expertise in small business and startup funding, preparation of business plans, financial forecasts, investor and pitch materials and has run workshops on lending, crowdfunding, profitability and pitch preparation. She is also a SCORE mentor and co-chairs its Funding Committee.



Laci Chisolm

Laci Chisholm, Founder, CEO, Dancer, Educator, Fit4Dance

Laci Chisholm has been dancing for nearly as long as she has been walking. With a strong performance background, she has studied several genres of dance including African, Jazz, Haitian, Hip-Hop, and Tap. She has performed at the legendary Apollo Theater and on the Rachael Ray Show.

Though she loves to perform, Laci found her calling in education, receiving her Masters of Science in Education from Hunter College and has spent most of her career in that field, though dance was never far from her heart. She started Fit4Dance in 2014, with the intent of providing fun, challenging, and effective dance fitness classes to beautiful women across New York City.

She was named SBA’s Entrepreneur of the Year for the New York in 2020.

Sarina Prabasi, Co-Founder, Buunni Coffee

Sarina and her husband Elias opened their independent coffee shop in Inwood when they moved from Ethiopia in 2011. Buunni Coffee is now operates three cafes in Northern Manhattan in beloved neighborhood hubs and focuses on coffee and community building.

Fortune and Food & Wine magazines recognized Sarina as one of the Most Innovative Women in Food & Drink and honored by the New York Business Journal as a 2016 Woman of Influence. She is the author of the book, The Coffeehouse Resistance: Brewing Hope in Desperate Times, which came out from Green Writers Press in April 2019.

Mingma Sherpa, owner Momo Crave

Mingma is a Nepali native who immigrated to the USA. She is an MBA graduate with outstanding management, sales and cooking skills. She speaks three languages English, Nepali and Hindi. She also had previous experience as a restaurant owner in Nepali for 8 years. Now Mingma is owner of Momo Crave located in Woodside, NY.

Momo Crave opened in May 12, 2018 as a partnership. In 2019, Mingma purchased the remaining 50% of the business and became its sole owner. Momo Crave focuses on Nepali fast food; it specializes in Momos, a popular type of dumplings in the Himalayas. They provide the traditional dine in experience of momos in the Nepali community. Catering service is also available for special occasions. In 2018, The New York Times wrote about Momo Crave and named the article Momos

Jessica Winstanley, Co-founder and Director, Nicol Squash

Nicol Squash is a boutique squash experience with 4 squash courts and functional training space that offers programming geared to players of all ages, from absolute beginners to professional squash players.

Jess wears many hats as part of the Nicol Squash team, from business development to overseeing the many moving parts of business operations. When not at Nicol Squash, Jess is ideally either surfing or skiing with her boys Peter and Bode.

You will get the link to the event in your confirmation email after you register.

By registering you’ll be subscribed to SCORE NYC/ NYWIB and Accompany Capital’s email lists. 

This event is presented by SCORE NYC/ NYWIB in collaboration with Accompany Capital and the generous support of Empire State Development Corporation.


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