14 November, 2023
4:00 pm
ZOOM Video Conferencing
Brand Yourself for Success

Are you considering making that jump from working for someone else to calling the shots yourself?

Learn what it takes to become your own boss

Listen to Sonsoles Gonzales explain why she decided to leave her career at P&G and L’Oreal to become what she calls a “fiftypreneur” and launched Better Not Younger, , the first line of hair care products designed to address women’s aging hair issues. Hear an exceptional panel of founders share what it took for them to make their transition and pick up hard-earned tips from their personal journeys.

Find out how and why these entrepreneurs saw opportunity and transitioned from following orders to “calling the shots and articulating the vision.” They may not have had all the skills they needed, but learned and found partners, mentors, vendors and employees to help them reach their goals.

Tuesday, November 14, 2023

4:00-6:00 PM ET

Via Zoom

Register now

The webinar and networking are free but you must register in advance.
Men are always welcome to attend.

Donations of $10 or more to NYWIB are welcome and appreciated, but not required.CLICK here if you would like to donate to support NYWIB’s mission and programs.


Learn how to assess your own skills so you can identify what skills you need to find, start and grow your company. Maximize your skills and resources and identify the colleagues who can help you successfully launch.

What you will learn

By the end of this event, you will be able to:

  • Identify what you know and don’t know
  • Get Recommendations of Who Can Help You
  • Start Creating a Plan for Your Own Transition!



Sonsoles Gonzalez  CEO, Founder, and Board Director | Better Not Younger

Sonsoles began her career at P&G in her home country, Venezuela. After 28 years in senior level roles working in global hair care at P&G and L’Oreal, she found herself struggling to find products that worked for her own changing hair. She knew mature women were never on these companies’ radar screens and wondered, “What happens to women after 45? Do they disappear?” She saw an opportunity to create a science-based brand for women that better reflected the needs and lifestyle of today’s 40+ consumer. She brought a highly experienced beauty team to MIT to create the best possible treatment range for aging hair.

Betty Wong Co-Founder | Stage2Startups New York 

Betty is a serial entrepreneur, new products marketer, educator, consultant, mentor and coach. Her clients, employers and board assignments have included startups (including her own), and Fortune 500 level companies (Colgate-Palmolive, Mars, Johnson & Johnson, Honeywell, NYTimes) and others. She co-founded Stage2Startups in 2017 to help mid-career and senior professionals, who are often overlooked among founders, transition to entrepreneurship, with a special focus on women, people of color, LGBTQ, immigrants, and veterans. Betty graduated from NYU’s Stern School of Business with a BS and has an MBA from Columbia University’s Business School.



Emelie Calbick Co-Founder | Stage2Startups New York

Emelie is a global marketing expert who has held a variety of senior level marketing and strategy positions at the premier financial services companies of American Express, Citigroup and JP Morgan Chase. After a successful career in the corporate world, she made the leap to entrepreneurship and became a cofounder of Placecodes, Inc. which she and her partner subsequently sold to Destini Global. She is now a cofounder of Stage2Startups.



Christine Carlson Founder and Designer | Maybelle NYC

Christine spent twenty-five years in the fashion industry designing formal and bridal attire for industry leaders, including Vera Wang, Davids Bridal, and Arnold Scaasi. She started Maybelle to channel a passion for creating elegant designs into a more sustainable model; the growing environmental and social awareness of her Gen Z daughters genuinely inspired her. Specializing in upcycling vintage wedding dresses and tailoring them to suit today’s brides, she is dedicated to ensuring that her clients both look and feel their absolute best while maintaining a solid commitment to eco-friendly practices. Maybelle offers a custom service for brides who wish to transform their heirloom dresses into modern masterpieces.

Dawn Kelly Founder and CEO | The Nourish Spot

A graduate of Howard University,  Dawn was Department Vice President of Prudential Financial and a director of public relations at York College/CUNY before becoming an entrepreneur. After her three decade long corporate and nonprofit career, Kelly is now the CEO of The Nourish Spot Inc., a family owned, quick serve healthy food, smoothie and natural juice bar located in Jamaica, Queens, NYC.  Kelly is a board member of the York College/CUNY Foundation Board and member of NYC Queens Community Board 12. Kelly was named 2021 Entrepreneur of the Year by Queens Economic Development Corporation and the Empire State Development’s Entrepreneurship Assistance Centers (EAC) and Power Women of Queens from Schneps Media.

Jill Lauren  Founder | Whole Phonics, A Structured Early Learning Program

Jill is an experienced Learning Specialist and Author with a demonstrated history of working in the field of Learning Disabilities. Skilled in Educational Consulting, Interventions, Learning Disabilities, Public Speaking, and Curriculum Development. She is a strong education professional with a Bachelors and Masters focused in Education/Teaching of Individuals with Specific Learning Disabilities from Northwestern University. Jill is the author of That’s Like Me! and Succeeding With LD, as well as the founder of Whole Phonics, Inc.


You will get the link to the event in your confirmation email after you register.

This event is presented by SCORE NYC/ NYWIB in collaboration with Stage2Startups and The Transition Network. By registering you’ll be subscribed to their email lists.


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