Join Our TWO-Part Lunchtime Webinar Series

CLICKS TO COMMITMENT: A Smarter Path to Real Results Online

Whether you’re just getting started or ready to scale, this free two-part series is your fast track to doing ecommerce better—whether you’re selling products and services or are a mission-driven brand. Each webinar is just one hour over lunch and designed to help you optimize every step of the buyer journey with small, smart shifts.

This webinar series is divided into two distinct tracks, each tailored to a different stage of a business’s ecommerce journey..

The event is free. You must register to attend. You will get the links to the Zoom meetings in your confirmation email.

PLEASE NOTE: TRACK TWO, “Scaling Without Chaos” has been rescheduled

“Subscriptions & Merchandising” will be on Thursday, September 18 @1pm.; “Content That Builds Demand — Without Discounts” date TBD

If you already registered for this webinar, we will roll over your registration to the new date. However, if this date doesn’t work, kindly cancel your reservation so we will not expect you.

CLICK here if you care to make a donation. Your support now matters more than ever.

​Who The Series is For

• Founders, marketers, digital leads, and operations teams
• Product-based, service-based, or hybrid organizations

The Format

• FIVE live, highly interactive virtual sessions that include a mix of presentations and discussions
• 1 hour each over lunch
• Attend one or both tracks to build real momentum

THE TRACKS

TRACK ONE    Focus, Fix, and Convert

For early-stage product and service-based businesses, consultants, and mission driven brands building online systems that attract and convert more customers or clients.

This three-part foundation series helps you stop spinning your wheels and start building a digital experience that brings in leads, builds trust, and drives conversions. Each session builds on the last to help you move from scattered efforts to a streamlined system that turns interest into revenue.

• Session 1     What’s Silently Killing Your Conversions   We’ll dig into invisible friction points, unclear offers, and missed trust cues that are costing you business and how to fix it fast. (DONE)
• Session 2     Building a Customer Journey That Generates Loyalty  Create touchpoints that build customer engagement, boost retention, and grow lifetime value. (DONE)
• Session 3     Email & SMS That Drive Revenue  Turn your list into leads, customers, and clients with messaging that builds relationships and drives action

TRACK 2    Scale Without the Chaos

 For growth-stage brands, creators, consultants, and mission-driven operators ready to optimize and expand

You’ve built something good—now it’s time to scale with strategy. This second part of the series will help you turn recurring revenue into a strength, increase average order value, and create content that drives conversion.

• Session 1: Subscription & Merchandising Strategies That Drive Value and Revenue
  Build predictable revenue streams and increase AOV with smart pricing, product positioning, bundling, and discovery strategies.
• Session 2: Story-Driven Content That Builds Demand and Boosts Sales
  Use strategic, narrative content and merchandising to deepen engagement, increase product discovery, and drive conversions—without relying on constant promotions or flash sales.

PLEASE NOTE: TRACK TWO, “Scaling Without Chaos” has been rescheduled

“Subscriptions & Merchandising” will be on Thursday, September 18 @1pm.

“Content That Builds Demand — Without Discounts” — date TBD

If you already registered for this webinar, we will roll over your registration to the new date. However, if this date doesn’t work, kindly cancel your reservation so we will not expect you.

Elizabeth Kressel , Founder & CEO, Lizard Strategy | Head of Ecommerce & Revenue

Elizabeth Kressel is an ecommerce and revenue strategist with over 20 years of experience helping brands grow smarter, faster, and more profitably across DTC, B2C, and B2B. She is the founder of Lizard Strategy, a consultancy specializing in ecommerce growth, customer experience design, loyalty and subscription programs, and digital monetization.

Liz has advised International and Fortune 1000 companies including Keurig Dr Pepper, Rakuten, Paramount, and VF Corp, and has launched new ventures for brands ranging from legacy media to emerging CPG startups. She previously founded Collectors Quest, a digital commerce platform that built a 500,000-strong user base and secured a seven-figure partnership with A+E Television.

A frequent advisor, speaker, and award-winning entrepreneur, Liz brings a powerful blend of financial discipline, operational savvy, and creative strategy to every engagement. Her approach combines deep customer insight with practical tools to convert more clicks into lasting revenue.

Reserve Your Spot Now

Each session is free, focused, and designed to get you results—whether you’re converting leads, increasing donations, or scaling online sales. Choose your track, commit to the full arc, and let the momentum build.

Because digital success isn’t just about selling—it’s about connecting, converting, and thriving.

Look for the link to the event in your confirmation email after you register.

This event is being presented by NYWIB in collaboration with the Women.NYC, NAWBO, Accompany Capital, WeNYC,  Stage2Startups, and SCORE NYC . By registering you’ll be subscribed to their email list.  We don’t sell our lists. Ever.