11 October, 2022
4:30 pm
ZOOM Video Conferencing
Building Trust With Social Proof

Want to optimize your marketing and get more customers to engage and convert?

According to Big Commerce, “Studies show that people are more likely to do something when presented with evidence that others have done it. Social proof makes it more likely that people will patronize your business.”

Social proof is a demonstration that others have made a choice or partaken in a product/service — such as reviews, testimonials, or social shares — thereby encouraging others to do so. But how can you leverage this phenomenon to build trust in your brand and scale your business?

Tuesday, October 11, 2022

@4:30-6:30 PM ET

Via Zoom

Register now

The webinar and post-conference networking are free. You must register to attend. 

Attend the webinar to participate in the interactive workshops.  Can’t make the live webinar? Register anyway and we’ll send you the recording.


Donations of $10 or more are welcome and appreciated, but not required. CLICK here if you would like to make a donation to support NYWIB’s mission and programs.

What you will learn

Five influencer marketing experts will share proven strategies to create a solid social media presence. Find out what you can do online and off to influence the way people think about your personal brand and your business. Topics will include:

  • Establishing your ideal target customer or demographic
  • Developing a clear picture of their interests, habits, and media channels
  • Leveraging proof aligned with your brand that is relevant, authentic, and persuasive


Keynote: “Building trust with SOCIAL PROOF” (4:40-5:15pm)

Petia Abdur-Razzaaq. CEO and founder of The Stylistic Group and Grow with Google Trainer will talk how to boost the impact of marketing with social proof.

Panel discussion (5:15-6:00pm)

Hear three prominent influencer marketing leaders, Phoebe Bain, Annelise Campbell, and Aliza Licht talk about how they use social proof in their social media and marketing strategies. The panel will be moderated by Qianna Smith Bruneteau, the founder and executive director of the American Influencer Council.

Optional Post-Webinar Networking (6:00-6:30pm)

Stay for the free post-event networking session to chat, connect, and build relationships that will help you and your business. This interactive session will be led by Rebecca Maxwell, Founder & CEO of Perception Insights and founder of SheConnects® in a small virtual rooms to chat, connect, and build relationships that will help you and your business.

This event is sponsored by NYWIB in partnership with SCORE, Accompany Capital, and the American Influencer Council.

Our Speakers

Petia Abdur-Razzaaq (Keynote) has, for the past 10+ years, been Principal of The Stylista Group. She and her team have developed and implemented digital marketing focusing on legacy lifestyle and luxury brands, helping them connect with present-day customers by harnessing the power of their brand stories and collaborating with micro-influencers. Their legacy brand clients over the years have included Vera Moore Cosmetics, Isoplus Hair Products, and Castro Convertibles, to name a few.

She is also a speaker for the Grow with Google Professional Trainer program. She began her career during the launch of The Boston Globe’s website boston.com, where she developed effective online marketing campaigns for major clients such as Dunkin Donuts and Fleet Bank.

Qianna Smith Bruneteau (Panel Moderator) is the Founder and Executive Director of the American Influencer Council (AIC), the sole 501(c)(6) not-for-profit membership trade association in the U.S., led by and for career creators. She made history brokering a deal and leading the execution between NASA and the US Open for the first tennis match in space on the International Space Station during the 50th anniversary of the US Open. This out-of-the-world campaign earned her a Webby nomination for Best ‘Events & Live Streams’ at the 23rd Annual Webby Awards.Through peer nominations, Talking Influence listed Qianna in the ‘Top 30’ US Pioneers in Influencer Marketing in 2022.

Phoebe Bain founded Marketing Brew, a Morning Brew vertical covering the most important news in the marketing industry, in 2020. In 2021, the vertical expanded into original reporting and beyond the newsletter, adding many more reporters and an editor to the fold. Before rolling out Marketing Brew, Phoebe wrote for Social Media Today under Industry Dive, and worked on the social media editing desk for Business Insider.

Annelise Campbell (Panelist) Annelise is the CEO & Founder of CFG, an influencer marketing agency focused on diverse influencer talent and inclusive campaign strategies. After building world-class influencer strategies for global brands like NARS cosmetics, Hyatt, L’oreal, Pepsi, and more Annelise recognized the lack of diversity and representation across the influencer space. Seeing discrepancies in how brands interact with influencers of color inspired Annelise to launch CFG in 2019 in order to give content creators more equity as they collaborate with top brands on thoughtful, strategic, results-oriented campaigns.

Aliza Licht (Panelist) is an early American Influencer Council Founding Member. She serves as Vice President on the Board of Directors of the American Influencer Council where she identifies meaningful value creation opportunities for the trade association. Aliza is the Founder and President of LEAVE YOUR MARK LLC, a creative brand marketing and digital strategy consultancy. She is also the author of the best-selling book LEAVE YOUR MARK and host of the LEAVE YOUR MARK podcast, which offers fresh career advice every Sunday. She was dubbed one of America’s “Next Top Mentors” by The New York Times.

You will get the link to the event in your confirmation email after you register.

By registering you’ll be subscribed to NYWIB and Accompany Capital’s email list.

For even more networking, consider signing up for our online monthly networking sessions.

Conversations & Connections, sponsored by NAWBO, offers network-building in an informal environment, with like-minded professional women and with the focus on getting to know each other as people not just business owners.

CLICK HERE to learn more.

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