Are You Ready to Unleash the Power of Your Personal Brand?
Whether you realize it or not, you have a personal brand – it’s the combination of your skills, personality, values, and reputation that others perceive of you. And you and your business are one, especially if you offer services. If you don’t brand yourself, other people will and it may not be in the way you want to be seen.
During this two-hour webinar, you will hear from four outstanding, renowned industry experts– a marketing and brand elevation strategist, a social media strategist, a stylist, and a filmmaker. They will share their knowledge and insights on how to create and elevate your personal brand. Learn how you can develop a strong and authentic brand that reflects who you are, resonates with your audience and sets you apart from all others.
Tuesday, May 9, 2023
@3:00-5:00 PM ET
The webinar and networking are free but you must register in advance. Men are always welcome to attend.
Donations of $10 or more to NYWIB are welcome and appreciated, but not required. CLICK here if you would like to donate to support NYWIB’s mission and programs.
What you will learn
By the end of this event, you will be able to:
- How to leverage your strengths and unique personality
- Write a personal brand positioning that resonates with your audience
- Present yourself with confidence and make a lasting impression
- Use video content to tell your personal story
Hear Sandra Garcia, founder of Encounter Your Potential speak about the importance of understanding that you are a brand. She will discuss ways to control, shape, and market it so that you and your business can become more successful.
Listen to Tania Sterl, Petia Abdur-Razzaag, and Nina Froriep talk about how it isn’t just about what you do or what you say, it’s also about how you present yourself. This includes everything from the way you dress, to the way you communicate, and to the content you share online.
There will be opportunity after the panel discussions for networking with peers.
Keynote and Moderator:
Sandra Elisa Garcia, Founder, CEO, Encounter Your Potential
Sandra Garcia is the CEO of Encounter Your Potential, an award winning New York City based MWBE firm established in 2013. She is also the owner of Afro-LatinaBeauty.com, an online destination launched in 2012 for stories of Afro-Latinas sharing the same intercultural experience.
With more than a decade of experience in Marketing and Diversity, Sandra is a devoted Marketer with a strong track record for executing Workforce, Workplace, and Marketplace diversity strategies and programs. By keeping a steadfast focus on diversity, the firm’s integrated efforts cultivate workforce and workplace potential, while simultaneously maximizing marketplace opportunities. As a result, Encounter Your Potential’s strategic initiatives lead to significant business growth and an amplified commitment to building inclusive and equitable communities.
Today, Sandra Garcia’s portfolio of clients includes renowned brands, such as Google, JP Morgan Chase, Vox Media, Unilever Global and Vevo. She has provided her expertise to institutions such as The Howard University School of Divinity, New York Power Authority and New York Urban League, as well as to organizations such as HSBC Bank Toronto, Summit Health/City MD, and KITSAP Credit Union. Continuously expanding her list of clientele, Sandra’s reputation as a leading expert in diversity, equity, inclusion, and belonging continues to attract a diverse range of organizations and corporations seeking to achieve diversity goals. In 2022, she was awarded Top Women In Communications in Diversity, Equity, and Inclusion by Ragan Communications and in 2019 received the Digital Diversity Network, Innovation & Inclusion Culture Catalyst Award.
Prior to Encounter Your Potential, Sandra’s corporate career included Sales and Marketing roles at CNNMoney.com, Clear Channel Outdoor, Time Warner Cable Media Sales, and People.com. She graduated with a BA in Psychology from Dickinson College and is a graduate of the Digital Excellence Program for Minority Entrepreneurs from Tuck Executive Education at Dartmouth as well as a Goldman Sachs 10kSB alumni.
Sandra now sits on the Board of Directors of the Ithaca College Customer Experience Certificate program, The Digital Diversity Network, and the National Association for Multi-Ethnicity in Communications. She was also a Forbes 30 Under 30 2016 nominee, and was awarded by Latino Leaders Magazine, a Top 25 Future Latino Leader (ages 25-35) in 2012.
Petia Abdur-Razzaaq, Digital Marketer, Founder The Stylista Group
Petia has, for the past 10+ years, been the principal of The Stylista Group. She and her team have developed and implemented digital marketing focusing on legacy lifestyle and luxury brands, helping them connect with present-day customers by harnessing the power of their brand stories and collaborating with micro-influencers. Their legacy brand clients over the years have included Vera Moore Cosmetics, Isoplus Hair Products, and Castro Convertibles, to name a few.
She is also a speaker for the Grow with Google Professional Trainer program. She began her career during the launch of The Boston Globe’s website boston.com, where she developed effective online marketing campaigns for major clients such as Dunkin’ Donuts and Fleet Bank.
Nina Froriep, Founder + Visual Storyteller, Clock Wise Productions
Nina Froriep has been in TV, film, and video production her entire life.
She’s seen it all, from the early days on independent features to big national TV commercials, corporate mega-shows, and Emmy award-winning documentary films, including one she produced and directed called Abraham’s Children.
Nina has negotiated with teamsters, clients, actors, crew, children, police officers, a few dogs, and one snake. All of them worth great stories.
Today, Nina is excited to enable business coaches and service-based entrepreneurs to create easy and impactful video marketing, so they can attract their ideal clients and be disruptors in their industry.
Nina loves spending time outside, especially in the Swiss alps, where she’s from. Her owner is a Dachshund-Yorkie-mix called Tigger.
Tania Sterl, Personal Stylist, Founder, Sterl on Style
Tania Sterl is a personal stylist, fashion expert, speaker and published co-author. Back in the day, Tania worked as a fashion designer and model. Her designs were worn by TV personalities and featured in magazines like In Style and Essence magazines. Now, as founder of Sterl on Style, Tania Sterl loves to showcase an individual’s uniqueness with style to elevate their value, vibrancy, and visibility. Tania has styled many entrepreneurs, executives, speakers, authors, thought leaders, and female founders for their TED X Talks, media interviews, photoshoots, and more. Tania works with individuals to align their image with their future goals so they can manifest more opportunities to grow their influence, business, and success.
You will get the link to the event in your confirmation email after you register.
This event is presented by SCORE NYC/ NYWIB in collaboration with Women.NYC and Accompany Capital with funding from M&T Bank. By registering you’ll be subscribed to SCORE NYC/ NYWIB, Women. NYC and Accompany Capital’s email lists.
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SCORE is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.