19 September, 2023
4:00 pm
ZOOM Video Conferencing
Brand Yourself for Success

Yes, you can bootstrap your dream business without outside funding.

Learn the real-life strategies employed by five exceptional entrepreneurs who defied the odds and achieved success. One of them, Liz Elting, started her business from her NYU college dorm in 1992 and sold it for $800 million twenty-six years later.

Find out what you can do to build and grow your business without letting limited funding limit your ambitions

Tuesday, September 19

@4:00-6:00 PM ET

including Networking post-event
Via Zoom

Register now

The event is free. You must register to attend.

Donations of $10 or more are welcome and appreciated, but not required. CLICK here if you would like to make a donation to support NYWIB’s mission and programs.

What you will learn
Listen to these entrepreneurs who mastered the art of bootstrapping. It took more than just hard work. Hear how they retained revenues and managed a business when they were just starting out. Learn to assess your business’s growth stages and apply simple strategies to minimize your need for outside funding. Find out what it means to prepare your business to attract and use outside funding when you decide the time is right. Maximize the resources you have, strengthen your business, improve management focus, and develop the relationships that can lead to opportunities.

By the end of this event, you will be able to:

  • Fully understand the pros and cons of bootstrapping, including some pitfalls to avoid
  • Nurture and scale your business organically
  • Uncover creative ways to seize opportunities that others overlook
  • Create a plan that prepares you for when opportunity knocks


  • Fireside chat with Liz Elting and Carolyn Katz
  • Panel discussion
  • Optional Post-Webinar Networking



Liz Elting, Author, Founder, Transperfect and CEO of The Elizabeth Elting Foundation

Liz is an entrepreneur, business leader, linguaphile, philanthropist, feminist, and mother.

After living, studying, and working in five countries across the globe, Liz founded Trans Perfect out of an NYU dorm room in 1992 and served as Co-CEO until 2018. Trans Perfect is the world’s largest language solutions company, with over $1.1 billion in revenue and offices in more than 100 cities worldwide.

Liz received the 2019 Charles Waldo Haskins Award for business and public service from NYU’s Stern School of Business, the American Heart Association’s 2020 Health Equity Leadership Award, the Alliance of Women Entrepreneurs’ 2021 Vertex Award for changing the face and direction of women’s high-growth entrepreneurship, the American Heart Association’s 2022 Woman Changing the World Award, and Trinity College’s 2022 Kathleen O’Connor Boelhouwer ’85 Alumni Initiative Award. Liz has been recognized as a NOW Woman of Power & Influence, American Express’ and Entrepreneur magazine’s Woman of the Year, and one of Forbes’ Richest Self-Made Women every year since the list’s inception.

Elting is the author of the upcoming book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business.



Carolyn Katz,   Strategic Adviser, Investor, SCORE Mentor

Carolyn is a former banker, venture capital investor, strategic advisor and small business owner. She has broad expertise in small business and startup funding, preparation of business plans, financial forecasts, investor and pitch materials and has run workshops on lending, crowdfunding, profitability and pitch preparation.



Rosario B Casas, Author, Co-Founder of XR Americas and BCPartners Tech

Award-winning Latinapreneur with over nine years of hands-on experience in data and technology-driven platforms & 25+ in Executive roles. Co-founder at XR Americas, BCPartners Tech, Brooklyn2Bogota Digital transformation community, and Co-creator of the 4 Dimensional Quotient guide. Advisory Board Member at SXSW Pitch and Rally Innovation.

She has been a Business Mentor at NYU’s Tandon School of Engineering, WE NYC program, Women.nyc, Founder Institute, Harvard Ventures, One Rise, and Mentor Makers of Nasdaq. Recognized as 100 World Disruptors in New York City by the World Summit on Innovation and Entrepreneurship (2017); Legendary Women 2020 by the Ford Motor Company, 100 Innovators 2020 by the OBO Movement, and global Highest Ranked Mentor Latam by the Founder Institute (2022).

Her journey is part of the books “Hispanic Stars Rising: the new face of power” and “Behind Her Vision: Women of New York City.”

Danielle Chery, Founder, DMC Original Art

Danielle Chery is a self-trained artist. She began painting as a hobby in 2012, creating paintings on canvas that friends and family collected. She began experimenting with various mediums over the years, creating collectible art from wood and resin that is beautiful and utilitarian— coasters, trays, and wall art. Danielle’s creativity roams far and wide as she draws inspiration from our planet’s wild places. She is also an author and has experience working with non-profit organizations. She has a Bachelor of Arts (B.A.) n Journalism from SUNY New Paltz.

Natalie Yates, Founder Flippit

Natalie is Co-founder and COO of Flippit, a startup in the travel industry whose innovative system lets air travelers comply with security rules by securely sending prohibited items back home– saving time and ensuring a stress-free journey. She has over 35 years of experience running entrepreneurial ventures in manufacturing and digital marketing strategy with roles in logistics, marketing, project management, procurement, and general management. She has a BA from Yale

Julie Zhu, Founder, Principal at Julie Zhu LLC

Julie Zhu is a marketing strategist and a WE NYC mentor whose work has been featured in Forbes and Entrepreneur. She helps entrepreneurs and creatives stand out and get their voices heard. Julie has presented at JP Morgan Chase, Soho House, Columbia Business School, WeWork, Ellevate Network, and more. She holds a master’s degree in Communications from Columbia University.

Want even more?

Free Post-Webinar Networking
Stay for the free post-event networking session with Rebecca Maxwell of Perception Insights. Join fellow attendees for a stimulating interactive session in a small virtual rooms to chat, connect, and build relationships that will help you and your business.

You will get the link to the event in your confirmation email after you register.

For even more networking, consider signing up for our monthly networking sessions.
Conversations & Connections, co-sponsored by WeNYC, offers network-building in an informal environment, with like-minded professional women and with the focus on getting to know each other as people not just business owners.

Sessions each month will focus on a different facet of networking. CLICK HERE to learn more.

Sept – Digging Deeper (Having a Powerful 1-1 post networking)

October – Preparing for Networking: Prepping for Confidence

November – Reading the Room & Starting the Conversation

December – Making Your Ask – and Doing It Nicely


This event is sponsored by NYWIB in collaboration with Accompany Capital, Women.NYC,  and Stage2Startups.

By registering you’ll be subscribed to their email list.

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