17 May, 2024
9:30 am
Brooklyn Navy Yard
LIVE EVENT Feb 9 Celebrating Asian Entrepreneurs

Are you ready to harness the power of AI?

In today’s fast-paced business landscape, staying ahead means embracing innovation. Join us for a dynamic half-day conference with four insightful workshops led by industry experts. Learn practical strategies for leveraging AI to revolutionize the way you market, design, plan, and grow your business.

You are also invited to attend the concurrent Black Women Talk Tech Growth Summit and Brooklyn2Bogota programs that day. This annual tech extravaganza is specifically designed for Black female entrepreneurs and their allies. Connect with a dynamic community of over 1,500 inspiring founders, making it one of the largest gatherings of diverse women in tech globally.

Don’t miss this opportunity to equip your small business and daily operations with the tools and knowledge needed to thrive in today’s AI-driven economy.

Friday, May 17

9:30am – 12:00 pm

303 Sands St. 9th floor, Brooklyn

(across the street from Wegman’s)

Brooklyn Navy Yard

Travel to venue

Walking: 11 minutes from York Street (F) subway station

MTA Bus: B62, B67, B57, B69

NYC FERRY: Dock 72 – AST Line (Visit ferry.nyc for schedules)

Uber/Lyft : Request to go to Wegmans @21 Flushing Ave, Brooklyn, NY 11205

The event is free. You must register to attend.

Donations of $10 or more are welcome and appreciated, but not required.CLICK here if you would like to make a donation to support NYWIB’s mission and programs.

THREE WORKSHOPS

Marketing 2.0: The AI Advantage for Maximum Messaging Impact 

Discover how AI is revolutionizing customer engagement strategies by enabling deeper insight into behavior and trends and more precision targeting, customer segmentation, and more personalized, engaging and persuasive content, maximizing the impact of messaging.

Transforming the Creative Process and Protecting Your Work
Find out how AI is revolutionizing the creative design processes from fashion through product design. Its new tools and techniques for expression are augmenting creativity, helping designers explore new ideas and concepts and adapt faster to changing trends. But this creativity is also raising complex Intellectual Property issues. Find out about the trademark and copyright implications in the age of AI, ensuring your business stays compliant and protected

From Data to Strategy: Crafting Winning Business Plans 
Master the art of writing stronger business plans with AI-driven insights. Understand how AI-powered analytics can help you make more informed decisions, mitigate risks, and seize opportunities for sustainable success.

WHAT YOU WILL LEARN

  • Ways to leverage AI to amplify your marketing strategies and achieve tangible results.
  • What AI-powered tools can do to provide inspiration and speed realization of your vision
  • How to navigate the legal considerations surrounding AI and intellectual property rights to safeguard your business.
  • How to build robust business plans infused with AI-driven insights for strategic growth.

SPEAKERS

Petia Abdur-Razzaaq, Digital Marketer, Founder, The Stylista Group

Petia has, for the past 10+ years, been the principal of The Stylista Group. She and her team have developed and implemented digital marketing focusing on legacy lifestyle and luxury brands, helping them connect with present-day customers by harnessing the power of their brand stories and collaborating with micro-influencers. Their legacy brand clients over the years have included Vera Moore Cosmetics, Isoplus Hair Products, and Castro Convertibles, to name a few.

She is also a speaker for the Grow with Google Professional Trainer program. She began her career during the launch of The Boston Globe’s website boston.com, where she developed effective online marketing campaigns for major clients such as Dunkin Donuts and Fleet Bank.

Jennifer Shaheen, Founder & President of Technology Therapy
Jennifer Shaheen, the eMarketing and Technology Therapist®, is an expert at helping companies use technology to take advantage of effective marketing strategies and increase business productivity. Her business, The Technology Therapy Group, empowers small businesses to use technology to market their services and their products through software training, eMarketing and web design.

Through years of experience, Jennifer has developed an understanding of how technology can be used in practical business applications. Her techniques have boosted sales, enhanced staff productivity, and increased market share for her clients. She teaches at Social Media Marketing University and contributes technology articles to Bank of America’s Community Forum. And Jennifer has appeared repeatedly on MSNBC’s “Your Money with JJ Ramberg” to discuss entrepreneurial and business management issues.

Michele Berdinis,  Founder, CEO, Beeline Legal

Michele pivoted from corporate and founded one of the first online legal practices to make it easier and more affordable for small businesses to secure and protect their trademarks.

Michele has over 25 years of experience practicing intellectual property law. In 2015, she launched Beeline Legal, a web-based expert system that helps clients understand what they need, what they’ll get, and what’s next without all the legal-speak and unexpected, unpredictable legal fees and costs. She has written extensively on the intersection of AI and intellectual property.

 Look for a confirmation email after you register.

For networking, consider signing up for our monthly networking sessions.

Conversations & Connections, sponsored by NAWBO, offers network-building in an informal environment, with like-minded professional women and with the focus on getting to know each other as people not just business owners.

CLICK HERE to learn more.

This event is being presented by NYWIB in collaboration with Black Women Talk Tech, SCORE NYC, Women,NYC, and Accompany Capital, with funding from the Edie Fraser Foundation and Dime Community Bank. By registering you’ll be subscribed to their email lists. By registering you’ll be subscribed to its email list. We don’t sell our lists. Ever.

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