Do people read what you post online? Does your content engage and convert?
In today’s consumer-centric world, what you put online is critical to building trust, generating leads, and cultivating customer loyalty. Done right, you can generate three times as many leads as outbound marketing, drive six times higher conversion rates, and realize the potential for a seven-fold boost in web traffic (Content Marketing Institute).
Join New York Women in Business and Catherine Ventura, a social media branding and content strategist, and learn how to create content and conversations that connect and resonate.
This event is sponsored by NYWIB in collaboration with Accompany Capital, with funding from Empire State Development.
Tuesday, May 10, 2022
@3:00-6:00 PM ET
plus Networking post-event
The webinar and post-conference networking are free. You must register to attend.
The workshops are $20 each.
Donations of $10 or more are welcome and appreciated, but not required. CLICK here if you would like to make a donation to support NYWIB’s mission and programs.
Keynote: Creating Compelling Content with Catherine Ventura, Principal, Venn Diagram (3:00-4pm)
Learn the rules of curation and engagement for each social network and play – more effectively – by those rules. Whether your goals are Branding, PR, Customer Service, or Networking & New Business, create engaging content that speaks to your audience’s desire for answers, ideas, pleasure, or fun. And do so in a format that leverages the unique power of each platform.
About Catherine Ventura
Catherine Ventura is a Social Media Branding and Content Strategist with over 20 years of experience in visual, written, and filmed content creation. An early adopter, she created Twitter and YouTube accounts in 2007 and, recognizing the extraordinary potential of networked communication, became one of the very first strategists and content creators in the brand new social media landscape.
She specializes in helping small businesses, organizations, nonprofits, and individuals focus their social media marketing efforts on reaching the right target audience with the right branding and messaging so that social media outreach consistently supports their overall marketing goals.
Her clients have included non-profits, entertainment companies, major retailers, communications companies, political candidates, small businesses, artists and authors, and start-ups.
The workshops (4:00-5:00pm)
These workshops are designed to help you on the way to mastering some critical skills to boost the effectiveness of your online content.
“Developing a Content Strategy for Your Business” with Catherine Ventura, Venn Diagram
Find out how your business goals can be aligned with a strategy for attracting prospects to your business. Understand how to choose a voice, content type and channels to reach your target customer. Prove you are worth listening to by speaking directly to the challenges your audience is trying to overcome.
“How to Engage Your Audience on Social Media” with Kendra Webb-Scott, Co-Founder and Chief Marketing Strategist, Ideazio
Conversations on social media have many similarities with those you have in person. These include being relevant, asking questions, and actually listening. Find out how to implement these and other tips in your communications so you can build authentic relationships that lead to conversion and loyalty.
Want even more?
Free Post-Webinar Networking (5:00-6:00pm)
Join fellow attendees for a stimulating interactive session in a small virtual rooms to chat, connect, and build relationships that will help you and your business.
You will get the link to the event in your confirmation email after you register.
register. Links to the workshops will be sent closer to the date of the event.
For even more networking, consider signing up for our monthly networking sessions.
Conversations & Connections, sponsored by NAWBO, offers network-building in an informal environment, with like-minded professional women and with the focus on getting to know each other as people not just business owners.
CLICK HERE to learn more.
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