20 June, 2024
3:00 pm
Brooklyn Navy Yard 303 Sands St. 9th floor, Brooklyn (across the street from Wegman’s)
LIVE EVENT Feb 9 Celebrating Asian Entrepreneurs

Ready to unlock the keys to pricing with confidence?

Why is pricing such a labyrinth for entrepreneurs, particularly women? Despite the value they bring, many struggle with underpricing due to self-doubt or fear of losing customers. Pricing correctly requires a nuanced approach that balances psychology, market realities, cost-recovery and financial sustainability with fair compensation.

Instead of slashing your prices, discover strategies that appeal to and retain customers while helping you attain your business goals.

Thursday, June 20

@3:00-5:00 PM ET

including Networking post-event
(Via Zoom)

The event is free. You must register to attend.
Men are welcome to attend.

Donations of $10 or more are welcome and appreciated, but not required.CLICK here if you would like to make a donation to support NYWIB’s mission and programs.

Discover how to confidently assert your true value while navigating market dynamics, ensuring your prices align with both competitiveness and profitability. Learn actionable tips to overcome common pricing hurdles and glean real-life perspectives from seasoned entrepreneurs across diverse industries.

At the end of the webinar you will be able to

  • Understand Your Value: Uncover the psychology behind pricing and gain clarity on what you truly deserve. Discover how to overcome the fear of pricing yourself too low or too high.
  • Navigate Costs Wisely: Learn to factor in your financial realities without undervaluing your services or products. We’ll equip you with practical tools to calculate costs effectively.
  • Know Your Market: Explore strategies for finding the sweet spot between what you believe you’re worth and what your audience is willing to pay. Success lies in understanding your customer base and setting boundaries.
  • Learn to Say No: Gain insights from our keynote speaker and a panel of seasoned entrepreneurs who have navigated the challenges of pricing with confidence. Hear real-life experiences and strategies for standing firm in your value proposition.

Join us for a no-fluff webinar that will give you practical insights for elevating your business game.


Carolyn Katz, Strategic Adviser| Investor| SCORE Mentor
Carolyn is a former banker, venture capital investor, strategic advisor and small business owner. She has broad expertise in small business and startup funding, preparation of business plans, financial forecasts, investor and pitch materials and has run workshops on lending, crowdfunding, profitability and pitch preparation. She is also a SCORE mentor and co-chairs its Funding Committee.

Panelists (Others to be announced)

Karen Kunkel Young CPC, ELI-MP, CEO/Founder of Karen Kunkel Young Coaching| Executive Leadership Coach| Career Coach| Chief Media Strategist| Speaker| Author
Karen has a background in media and broadcasting with a career as creative executive, media strategist, and master storyteller for some of the largest global brands. She pivoted and became a Certified Professional Coach, graduating from one of the top 3 coaching programs in the world (iPEC) . She is an International Coaching Federation (ICF) member. She helps creative industry professionals take charge of their careers so that they can confidently achieve the success that they want.

Free Post-Webinar Networking
Stay for the free post-event networking session with Rebecca Maxwell of Perception Insights. Join fellow attendees for a stimulating interactive session in a small virtual rooms to chat, connect, and build relationships that will help you and your business.

 Look for the link to the event in your confirmation email after you register.

For even more networking, consider signing up for our monthly networking sessions.

Conversations & Connections, sponsored by NAWBO, offers network-building in an informal environment, with like-minded professional women and with the focus on getting to know each other as people not just business owners.

CLICK HERE to learn more.

This event is being presented by NYWIB in collaboration with SCORE NYC, Women,NYC, WeNYC, Stage2Startups and Accompany Capital. By registering you’ll be subscribed to their email lists. By registering you’ll be subscribed to its email list. We don’t sell our lists. Ever.

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